GROWTH GURUS ACADEMY · KLAVIYO SCORECARD

Get your free Klaviyo health score.

Answer a short set of questions using numbers from your own Klaviyo dashboard. In about five minutes you'll see exactly where you stand against current benchmarks — and a prioritised roadmap of what to fix first.

Scored across five benchmark categories
About twelve metrics — skip any you're unsure of
A scorecard and roadmap, emailed to you

See the scorecard See how scoring works

No card, no obligation · about five minutes

Live Flow

Abandoned cart

Your overall score

You're in the

Building · Tier 2 of 4

Complete your core flow set
_{First in your prioritised roadmap}

What comes back

Not a number you forget. A plan you can act on.

The scorecard turns your own metrics into something useful: a clear read on where you stand, and the next moves that actually move the needle.

An overall health score

One number out of 100, with a plain-English read on what tier you're in and what's holding your account back.

Benchmarks by category

See list growth, deliverability, flow coverage, revenue mix and SMS scored against current Klaviyo benchmarks — below, on par, or leading.

A prioritised roadmap

The fixes that matter most, in order — with the why behind each one, so you know exactly what to do first when you get back to your dashboard.

Below benchmark
On par
Leading

What comes back

Three steps. About five minutes.

Pull a few numbers from Klaviyo

Around twelve metrics, every one of them on a standard Klaviyo screen. Not sure on one? Skip it — we score what you share.

We score you against the benchmarks

Your numbers are measured against the Klaviyo 2026 Benchmark Report — drawn from 183,000 brands — so you're comparing yourself to the right room.

Get your scorecard and roadmap

Pop in your email and your full scorecard lands in your inbox — score, category breakdown, and a roadmap of what to fix first.

What you walk away with

A prioritised roadmap — yours to act on.

No membership, no sales call. The scorecard hands you the fixes that matter most, in order, with the reasoning behind each one. Most people leave with their next moves already clear.

Your prioritised roadmap

Free · yours to keep

An example of what your scorecard returns, based on where your gaps are.

Complete your core flow set
Priority · P1
Why it matters — Every missing flow is a moment a customer showed intent and nothing answered. The core five cover the whole lifecycle.
How — Stand them up one at a time, in order. Simple versions live beats perfect-but-unlaunched.
Open up the SMS channel
Priority · P1
Why it matters — An opportunity, not a failure — targeted SMS earns strong engagement in moments email alone leaves uncovered.
How — Add an SMS step to your sign-up form, then one SMS to your Welcome and Abandoned Cart flows before any campaigns.

Quick wins
- Send to engaged segments. Point your next campaign at a 90-day engaged segment, not the full list.
- Rebuild list-growth momentum. Lift the rate of new subscribers relative to your list size.
Watch-outs
- Unsubscribe rate is drifting up. An early warning on frequency and relevance — worth watching now.
- Deliverability score needs attention. Inbox providers are losing a little trust in your sending.

The roadmap is yours either way. If you want company while you work through it, Academy turns it into a guided plan — but it's never required to get value here.

Who this is for

You know your account could be doing more. You just want someone to tell you where to start.

If you're the one managing Klaviyo in your business — often the only one who truly gets what it does — this gives you a benchmark, and a straight answer on what to prioritise.

CRM and email marketers doing the work largely alone
Founders who want to understand the strategy before delegating it
Anyone with Klaviyo set up but a nagging sense it's not optimised

Why trust the score

This isn't a generic quiz.

It's the same lens we bring to live client accounts — scored against real data, built from the work, run by the team Klaviyo comes to.

Scored like a real audit

Every category is judged the same way we assess live client accounts — what's working, what's missing, what to fix first. Not a number plucked from nowhere.

Benchmarked against real data

Measured against the Klaviyo 2026 Benchmark Report, drawn from 183,000 brands — so you're compared to the right room, not a gut feeling.

Built from real accounts

Eight years across 350+ eCommerce brands shaped what this tool checks for. It reflects what actually moves retention, not theory from a textbook.

Elite

Klaviyo's highest partner tier — plus Advisory Partner status, so Klaviyo comes to us.

350+

eCommerce brands worked with across live Klaviyo accounts.

8 yrs

Doing retention marketing for real, every day — not in theory

Growth Academy · Klaviyo Scorecard

See where your Klaviyo really stands.

Five minutes, your own numbers, a clear roadmap back. No card, no call required — just a straight read on your account.

See the scorecard

Results emailed to you · about five minutes