Retention-led growth for eCommerce

We help eCommerce brands grow by retaining more customers

We’re a leading ecommerce marketing agency specializing in retention marketing, helping brands grow through email, SMS, lifecycle strategy, and advanced marketing automation.

Book a free 30-minute retention audit
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What we do best

How we support ecommerce brands at every stage of growth

BFF Care Pack
List growth & customer acquisition

Everything starts with understanding who your customers are and why they’re there. We help brands turn traffic into engaged subscribers through thoughtful list growth strategies, onsite experiences, and tools like quizzes and micro-surveys that capture the right data early - so every message and experience that follows feels more personal and intentional.

BFF Care Pack
Email, SMS & customer engagement

Email and SMS work best when they’re designed together. We use both channels intentionally to create connected customer experiences that feel timely, relevant, and genuinely helpful. By using customer data to guide messaging and timing, we help brands engage their audience in a way that builds trust, drives conversions, and supports long-term relationships.

BFF Care Pack
Retention, lifecycle & loyalty programs

Retention is where sustainable growth really happens. We help brands build lifecycle strategies and loyalty programs that reward repeat customers, encourage advocacy, and increase lifetime value over time. Through ongoing optimization and a deep understanding of customer behavior, we focus on keeping customers engaged well beyond their first purchase.

Growth Gurus is the full-service growth marketing agency for e-commerce business that are smaller than they want to be.

How we help brands grow

We help brands build meaningful, lasting connections with their customers- fueling sustainable growth through data-driven retention strategies. When partnering with the Growth Gurus, you'll be working with a team that brings an in-house mindset, with agency-level execution, deep platform knowledge, and a genuine passion for helping brands scale.

Ready to transform your customer journey?

Book a free 30-minute retention audit

Who we partner with

We collaborate with ecommerce brands at all stages - from fast-growing startups to established teams looking to get more out of their retention strategy. Some brands partner with us for hands-on execution, while others lean on us for strategic guidance and support.



Across every engagement, the goal is the same: building stronger customer relationships through smarter, more intentional retention marketing. Whether you’re working closely with our team or learning how to bring more of this in-house, we help you use data, automation, and strategy to support long-term growth.
Growth Gurus is the full-service growth marketing agency for e-commerce business that are smaller than they want to be.

Retention strategy in action: Omnilux

Omnilux is a global ecommerce brand operating in a highly considered, education-led category. We partnered with their team to build a retention strategy that supports long customer journeys, repeat usage, and long-term customer value.



By focusing on lifecycle strategy, personalization, and data-driven automation across email and SMS, we helped Omnilux strengthen customer relationships and support sustainable growth at scale.

The Growth Gurus difference


Personalized strategies. Real connections. Retention-led growth that scales.
Your customers deserve marketing that feels relevant, considered, and genuinely personal. At Growth Gurus, we go beyond generic funnels by taking the time to understand your brand, your customers, and what actually drives them to convert and come back.



Our approach is data-led and human-first. We combine strategy, automation, and deep customer insight to design retention marketing that’s tailored to your business - not templated. The result is thoughtful customer journeys built to grow loyalty, increase lifetime value, and support sustainable growth over time.

How we work with you

Every engagement starts with a thoughtful onboarding process. We take the time to understand your brand, your customers, and your goals - getting as close to your business as possible so our work feels considered, aligned, and genuinely reflective of who you are.

What we focus on

We dig into performance data, campaign results, customer behavior, and technical foundations to understand what’s really happening across your customer journey. From audits and insights to visual journey mapping, everything we build is grounded in real data, never a copy-and-paste approach.

What happens after launch

Launching is just the beginning. We continuously review performance, test new ideas, and optimize based on what’s working (and what’s not). It’s an ongoing, data-led process designed to keep improving results and strengthening customer relationships over time.

Grow together

How to work with Growth Gurus

Learn from us
Work with us
Guides and courses
Full-service marketing automation and customer lifecycle management
Group coaching
Advanced CRM integration and retention strategy
One-on-one
Bespoke campaigns and ongoing managed services
Consulting and advisory
Migrations and technical integrations
Learn from us
Guides and courses
Group coaching
One-on-one
Consulting and advisory
Work with us
Full-service marketing automation and customer lifecycle management
Advanced CRM integration and retention strategy
Bespoke campaigns and ongoing managed services
Migrations and technical integrations

Our retention marketing services



When brands work with us, this is where we focus our time, energy, and expertise.

Email marketing

We plan, build, and manage email programs across the full customer lifecycle -  including flows, campaigns, segmentation, testing, and ongoing optimization. Every email is designed to support the customer journey, not just drive short-term clicks.
Email marketing services

SMS marketing

We plan, build, and manage email programs across the full customer lifecycle -  including flows, campaigns, segmentation, testing, and ongoing optimization. Every email is designed to support the customer journey, not just drive short-term clicks.
SMS marketing services
All services are grounded in a retention-first strategy — ensuring channels, data, and systems work together to create better customer experiences over time.

Loyalty & referral programs

We help brands design, launch, and optimize loyalty and referral programs that encourage repeat purchases and word-of-mouth growth. From program structure to rewards strategy and lifecycle integration, we focus on retention that actually drives behavior.

Customer data & segmentation

We help brands collect, organize, and activate meaningful customer data — from quizzes and micro-surveys to advanced segmentation and personalization. This ensures every message and experience feels more relevant, intentional, and human.

CRM strategy & marketing infrastructure

We support brands with broader CRM strategy and marketing infrastructure — ensuring customer data, systems, and lifecycle touchpoints are set up to scale. This includes CRM audits, platform integrations, journey mapping, and long-term lifecycle planning.

Industry spotlight

Every industry comes with its own customer behaviors, buying cycles, and challenges — which is why our retention strategies are never one-size-fits-all.

We combine deep industry knowledge with data-led personalization to design campaigns, flows, and journeys that reflect how your customers actually buy. From replenishment-led categories to high-consideration purchases, we tailor our approach to what drives repeat revenue in your space.

See all industry spotlights
Growth Gurus is the full-service growth marketing agency for e-commerce business that are smaller than they want to be.

Strategy first. Platform experts.

We work hand-in-hand with the world’s leading retention technologies to power smarter customer journeys. As Klaviyo Elite Partners, Growth Gurus is recognized for deep specialization in Klaviyo — from advanced lifecycle strategy and data architecture to complex automation builds.

Our direct relationship with the Klaviyo team means ongoing collaboration, early access to new features, and strategies shaped by what’s actually working across top e-commerce brands.

Driven by excellence

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Danii Vlahos

Danii Vlahos

E-commerce Merchandising Coordinator

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Kara Sahota

Kara Sahota

Partnerships Lead

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Craig Ford

Craig Ford

Co-Founder & CEO

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Rad Mitic

Rad Mitic

Head of Brand Advocacy

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Jess Minnett

Jess Minnett

Customer Success Leader

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Mariana Gonzalez

Mariana Gonzalez

E-Commerce & Growth Manager

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Genevieve Bateman

Genevieve Bateman

Senior Marketing Specialist

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Rad Mitic

Rad Mitic

Head of Brand Advocacy

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Mary Lee

Mary Lee

Video Producer

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Rachael Ward

Rachael Ward

Digital Marketing Manager

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Robert Gibson

Robert Gibson

Lead Partnerships APAC

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Rad Mitic

Rad Mitic

Head of Brand Advocacy

Jemma Sears

Jemma Sears

Digital Marketing Manager

Daniel David

Daniel David

Business Manager

Rad Mitic

Rad Mitic

Head of Brand Advocacy

Andrew Baxter

Andrew Baxter

Industry Visionary

Adam Ioakim

Adam Ioakim

Vice President and General Manager APAC

Callum Hinlett

Callum Hinlett

General Manager

Rad Mitic

Rad Mitic

Head of Brand Advocacy

Jeremy Singh

Jeremy Singh

Senior Partner Manager

Lauren Marturano

Lauren Marturano

Senior Marketing Manager

Richard Williams

Richard Williams

Founder

Rad Mitic

Rad Mitic

Head of Brand Advocacy

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"Growth Gurus not only ensured the smooth continuation of our campaigns but also enhanced their effectiveness, and contribution to revenue."


Kate Hartigan, Chief Marketing Officer 
at The Blue Space

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"Working with the Growth Gurus has been a breeze! The team is quick with deliverables, even for last-minute campaigns. Essentially they acted as an arm of our company, constructing campaigns from idea to implementation. Would definitely recommend!."


Christina Stevens, Founder, Sdara Skincare Vancouver, Canada

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"The Growth Gurus team is not only a wealth of knowledge when it comes to email, but other IMC as well, which we plan to tap into for our business soon. We foresee an extended collaboration with them, as we're very pleased with what has been accomplished thus far. Thank you Growth Gurus - we couldn't be happier!"

Happy V Team, Happy V, FL, USA

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"Growth Gurus has truly transformed our email marketing efforts. Their expertise and dedication to producing impressive results are unparalleled. We've seen a significant increase in engagement and conversions since partnering with them. The team at Growth Gurus is always willing to go above and beyond to ensure our campaigns exceed expectations. They take the time to understand our business goals and tailor their strategies accordingly. I can confidently say that working with Growth Gurus has been the best decision we've made for our marketing efforts. If you want to see real growth and results from your email marketing, look no further than Growth Gurus."

Brett Peskin, The Mushroom Coffee Company

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"The team at Growth Gurus are great to work with. They have prompt, effective communications and efficient systems in place to get large amounts of work completed much faster than I could ever hope to. While everyone on the Growth Gurus has specific roles, I love that if the person I need isn’t available, someone else is always quick to respond and assist. We chose Growth Gurus for our retention marketing based on a set of clear targets and a structured plan on how these targets would be achieved. We are looking forward to working with Growth Gurus to reach these targets and continuing a long-term plan for future sales success with Growth Gurus marketing guidance."


Tamara Eacott, Founder of The Better Brand & Director of Eminence Organics Australia

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"The Growth Gurus were a wonderful asset for us – everybody on their team was extremely flexible, knowledgeable, and fair. Their experts were always available (in spite of significant time differences between our location and theirs). We would work with them again in a heartbeat and are happy to recommend them!"


Scott Nelson, Co-Founder,
Joovv Los Angeles, USA

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"We have been working with Growth Gurus for more than a year now! They have been very helpful and the communication is great. The email lows that they helped us to set up & strategies contributed abut 25% of our revenue. I highly recommend Growth Gurus!."

Anyi Mok, e-living Furniture
Australia

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"Growth Gurus supported us with our inaugural BFCM Sale and were instrumental in us well and truly exceeding our goals. Their care and expertise makes them a wonderful partner and we're excited to continue the journey with them."

Kate Gracie, Australasian Marketing & Communications Manager

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"Hire the Gurus and you’ll be glad you did – they can advise and add value in many areas and have a solid understanding of how to grow sales."

Nick Allan, General Manager, 
Beauty Brand XSydney, Australia

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"Working with Growth Gurus has really helped to move the needle in my business. I went from quite a modest email list to growing around 4x times the size through their recommendations. Email marketing has now become the highest revenue generator for my business – I can't thank the team enough."


Eleanor Cullen, We Might Be Tiny
Vic, Australia

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"Growth Gurus went above and beyond to make sure my company's needs were met. They were overly communicative, and the team put in real effort to understand my customers (SUPER IMPORTANT!!!)."


Jin Hwang, Trae Goods

Let’s talk about your email strategy

Book a free 30-minute discovery call with our team. No hard sell, just a chance to learn more about your brand, understand what you’re working toward, and explore how we can help. 

Whether you’re building from scratch or refining what’s already in place, we’ll help you find the right path forward.