Retention-led growth for e-Commerce

Most brands focus on getting customers. We help you keep them.

We’re a leading e-commerce marketing agency, supporting brands with customer lifetime value and retention revenue through email, SMS, lifecycle marketing, and customer journey strategy.

Book a free 30-minute retention audit
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What we do best

Retention support designed around how customers actually shop

BFF Care Pack
List growth & customer acquisition

Everything starts with understanding who your customers are and why they’re there. We help brands turn traffic into engaged subscribers through thoughtful list growth strategies, onsite experiences, and tools like quizzes and micro-surveys that capture the right data early - so every message and experience that follows feels more personal and intentional.

BFF Care Pack
Email, SMS & customer engagement

Email and SMS work best when they’re designed together. We use both channels intentionally to create connected customer experiences that feel timely, relevant, and genuinely helpful. By using customer data to guide messaging and timing, we help brands engage their audience in a way that builds trust, drives conversions, and supports long-term relationships.

BFF Care Pack
Retention, lifecycle & loyalty programs

Retention is where sustainable growth really happens. We help brands build lifecycle strategies and loyalty programs that reward repeat customers, encourage advocacy, and increase lifetime value over time. Through ongoing optimization and a deep understanding of customer behavior, we focus on keeping customers engaged well beyond their first purchase.

Growth Gurus is the full-service growth marketing agency for e-commerce business that are smaller than they want to be.

How we help brands grow

Retention marketing works best when every touchpoint is connected.

We work as an extension of your team with a genuine passion for your growth; combining data-driven retention strategy, lifecycle marketing, creative, and technical execution to help brands reach their e-commerce goals.

From day-to-day campaign execution through to automation, segmentation, and customer journey strategy, we partner closely with brands to build retention programs that support long-term growth.

Book a discovery call

Who we partner with

We work with e-commerce brands across a wide range of industries, from emerging start-ups building their retention foundations, to established businesses looking to scale.

Some brands partner with us for full-service retention support. Others lean on us for strategy, automation, lifecycle optimisation, or technical execution.

What connects them is a focus on long-term customer growth, smarter retention, and building better customer experiences.
Growth Gurus is the full-service growth marketing agency for e-commerce business that are smaller than they want to be.

Retention strategy in action: Omnilux

Growth Gurus helped Omnilux increase retention revenue by 91% through a more connected lifecycle strategy across email, SMS, segmentation, and customer journey optimisation.

By improving how customers moved through the brand experience, from education and onboarding through to repeat purchase and retention, we helped create stronger long-term customer value and more sustainable growth.

The Growth Gurus difference


Retention strategies built around your customers, not cookie-cutter playbooks.
That’s why we take a strategy-first approach to retention marketing, using customer data, lifecycle insights, segmentation, and testing to build experiences that feel more relevant and drive stronger long-term growth.

We work closely with brands with a data-driven approach to create retention programs that are commercially focused, creatively aligned, and designed to evolve over time.

How we work with you

We work as an extension of your team, combining strategy, execution, and ongoing optimisation to support your long-term growth and goals.

What we focus on

We dig into performance data, campaign results, customer behavior, and technical foundations to understand what’s really happening across your customer journey.

What happens after launch

Retention isn’t set-and-forget. We continuously test, optimize, and refine customer journeys based on performance data and customer behaviour.

Grow together

How to work with Growth Gurus

Learn from us
Work with us
Guides and courses
Full-service marketing automation and customer lifecycle management
Group coaching
Advanced CRM integration and retention strategy
One-on-one
Bespoke campaigns and ongoing managed services
Consulting and advisory
Migrations and technical integrations
Learn from us
Guides and courses
Group coaching
One-on-one
Consulting and advisory
Work with us
Full-service marketing automation and customer lifecycle management
Advanced CRM integration and retention strategy
Bespoke campaigns and ongoing managed services
Migrations and technical integrations

Our retention marketing services



When brands work with us, this is where we focus our time, energy, and expertise.

Email marketing

We build email strategies designed to support the full customer journey, from flows and campaigns, to segmentation, testing, and lifecycle optimisation. Every email is built with long-term customer growth in mind, not just short-term clicks.
Email marketing services

SMS marketing

We create SMS programs that feel timely, relevant, and connected to the wider customer experience. From campaigns and automations to segmentation and testing, every message is designed to support overall retention without interruption.
SMS marketing services
Our services are grounded in a retention-first strategy, ensuring channels, data, and systems work together to create better customer experiences over time.

Loyalty & referral programs

We help brands build loyalty programs that encourage repeat purchase, stronger customer relationships, and higher long-term value. From rewards strategy to lifecycle integration, we focus on programs customers actually engage with.

Customer data & segmentation

Better retention starts with better customer understanding. We apply data-driven approaches through segmentation, lifecycle mapping, behavioural insights, and personalized customer journeys.

CRM strategy & marketing infrastructure

We support brands with the strategy needed to scale their retention marketing. This includes CRM strategy, lifecycle planning, integrations, automation architecture, and customer journey mapping.

Industry spotlight

Different industries face different customer behaviours, buying cycles, and retention challenges.

We build retention strategies with a deep understanding of how customers actually shop within each category, from replenishment and repeat purchase through to education, loyalty, and long-term engagement.

See all industry spotlights
Growth Gurus is the full-service growth marketing agency for e-commerce business that are smaller than they want to be.

Retention strategy backed by platform expertise

As a Klaviyo Elite Partner, we combine retention strategy with deep technical execution.

From lifecycle architecture to advanced automation builds and integrations, we help brands get more value from their customer data and retention platforms.

Our close relationship with leading retention platforms also gives us early access to new features, strategies, and insights shaping modern e-commerce retention.

2026
Partner Advisory Council member.

A select global group of agencies helping shape the future of customer engagement with Klaviyo.

Driven by excellence

Danii Vlahos

E-commerce Merchandising Coordinator

Kara Sahota

Partnerships Lead

Craig Ford

Co-Founder & CEO

Rad Mitic

Head of Brand Advocacy

Jess Minnett

Customer Success Leader

Mariana Gonzalez

E-Commerce & Growth Manager

Genevieve Bateman

Senior Marketing Specialist

Rad Mitic

Head of Brand Advocacy

Mary Lee

Video Producer

Rachael Ward

Digital Marketing Manager

Robert Gibson

Lead Partnerships APAC

Rad Mitic

Head of Brand Advocacy

Jemma Sears

Digital Marketing Manager

Daniel David

Business Manager

Rad Mitic

Head of Brand Advocacy

Andrew Baxter

Industry Visionary

Adam Ioakim

Vice President and General Manager APAC

Callum Hinlett

General Manager

Rad Mitic

Head of Brand Advocacy

Jeremy Singh

Senior Partner Manager

Lauren Marturano

Senior Marketing Manager

Richard Williams

Founder

Rad Mitic

Head of Brand Advocacy

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"Growth Gurus not only ensured the smooth continuation of our campaigns but also enhanced their effectiveness, and contribution to revenue."


Kate Hartigan, Chief Marketing Officer 
at The Blue Space

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"Working with the Growth Gurus has been a breeze! The team is quick with deliverables, even for last-minute campaigns. Essentially they acted as an arm of our company, constructing campaigns from idea to implementation. Would definitely recommend!."


Christina Stevens, Founder, Sdara Skincare Vancouver, Canada

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"The Growth Gurus team is not only a wealth of knowledge when it comes to email, but other IMC as well, which we plan to tap into for our business soon. We foresee an extended collaboration with them, as we're very pleased with what has been accomplished thus far. Thank you Growth Gurus - we couldn't be happier!"

Happy V Team, Happy V, FL, USA

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"Growth Gurus has truly transformed our email marketing efforts. Their expertise and dedication to producing impressive results are unparalleled. We've seen a significant increase in engagement and conversions since partnering with them. The team at Growth Gurus is always willing to go above and beyond to ensure our campaigns exceed expectations. They take the time to understand our business goals and tailor their strategies accordingly. I can confidently say that working with Growth Gurus has been the best decision we've made for our marketing efforts. If you want to see real growth and results from your email marketing, look no further than Growth Gurus."

Brett Peskin, The Mushroom Coffee Company

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"The team at Growth Gurus are great to work with. They have prompt, effective communications and efficient systems in place to get large amounts of work completed much faster than I could ever hope to. While everyone on the Growth Gurus has specific roles, I love that if the person I need isn’t available, someone else is always quick to respond and assist. We chose Growth Gurus for our retention marketing based on a set of clear targets and a structured plan on how these targets would be achieved. We are looking forward to working with Growth Gurus to reach these targets and continuing a long-term plan for future sales success with Growth Gurus marketing guidance."


Tamara Eacott, Founder of The Better Brand & Director of Eminence Organics Australia

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"The Growth Gurus were a wonderful asset for us – everybody on their team was extremely flexible, knowledgeable, and fair. Their experts were always available (in spite of significant time differences between our location and theirs). We would work with them again in a heartbeat and are happy to recommend them!"


Scott Nelson, Co-Founder,
Joovv Los Angeles, USA

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"We have been working with Growth Gurus for more than a year now! They have been very helpful and the communication is great. The email lows that they helped us to set up & strategies contributed abut 25% of our revenue. I highly recommend Growth Gurus!."

Anyi Mok, e-living Furniture
Australia

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"Growth Gurus supported us with our inaugural BFCM Sale and were instrumental in us well and truly exceeding our goals. Their care and expertise makes them a wonderful partner and we're excited to continue the journey with them."

Kate Gracie, Australasian Marketing & Communications Manager

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"Hire the Gurus and you’ll be glad you did – they can advise and add value in many areas and have a solid understanding of how to grow sales."

Nick Allan, General Manager, 
Beauty Brand XSydney, Australia

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"Working with Growth Gurus has really helped to move the needle in my business. I went from quite a modest email list to growing around 4x times the size through their recommendations. Email marketing has now become the highest revenue generator for my business – I can't thank the team enough."


Eleanor Cullen, We Might Be Tiny
Vic, Australia

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"Growth Gurus went above and beyond to make sure my company's needs were met. They were overly communicative, and the team put in real effort to understand my customers (SUPER IMPORTANT!!!)."


Jin Hwang, Trae Goods

Star IconStar IconStar IconStar IconStar Icon

"Growth Gurus supported us with our inaugural BFCM Sale and were instrumental in us well and truly exceeding our goals. Their care and expertise makes them a wonderful partner and we're excited to continue the journey with them."

Kate Gracie, Australasian Marketing & Communications Manager

Star IconStar IconStar IconStar IconStar Icon

"Growth Gurus not only ensured the smooth continuation of our campaigns but also enhanced their effectiveness, and contribution to revenue."


Kate Hartigan, Chief Marketing Officer 
at The Blue Space

Star IconStar IconStar IconStar IconStar Icon

"Working with the Growth Gurus has been a breeze! The team is quick with deliverables, even for last-minute campaigns. Essentially they acted as an arm of our company, constructing campaigns from idea to implementation. Would definitely recommend!."


Christina Stevens, Founder, Sdara Skincare Vancouver, Canada

Star IconStar IconStar IconStar IconStar Icon

"The Growth Gurus team is not only a wealth of knowledge when it comes to email, but other IMC as well, which we plan to tap into for our business soon. We foresee an extended collaboration with them, as we're very pleased with what has been accomplished thus far. Thank you Growth Gurus - we couldn't be happier!"

Happy V Team, Happy V, FL, USA

Star IconStar IconStar IconStar IconStar Icon

"The Growth Gurus were a wonderful asset for us – everybody on their team was extremely flexible, knowledgeable, and fair. Their experts were always available (in spite of significant time differences between our location and theirs). We would work with them again in a heartbeat and are happy to recommend them!"


Scott Nelson, Co-Founder,
Joovv Los Angeles, USA

Star IconStar IconStar IconStar IconStar Icon

"Working with Growth Gurus has really helped to move the needle in my business. I went from quite a modest email list to growing around 4x times the size through their recommendations. Email marketing has now become the highest revenue generator for my business – I can't thank the team enough."


Eleanor Cullen, We Might Be Tiny
Vic, Australia

Star IconStar IconStar IconStar IconStar Icon

"Growth Gurus went above and beyond to make sure my company's needs were met. They were overly communicative, and the team put in real effort to understand my customers (SUPER IMPORTANT!!!)."


Jin Hwang, Trae Goods

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Let’s talk about your email strategy

Whether you’re looking to improve lifecycle performance, scale retention revenue, or build a stronger customer journey from the ground up, we’d love to learn more about your brand.

Book a free discovery call to see where the biggest retention opportunities might be.