Growth Gurus × Klaviyo

October 1st 11 am AEST

The BFCM countdown: what to fix first

OCT 1ST 11AM AEST

Free

60 Minutes

Live with Q&A

BFCM is coming fast, and most brands are heads-down on email and ad spend. We'll take you through the one thing that actually decides whether that traffic converts.

Can't make it live? Register anyway, and we'll send you the recording.

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Before peak volume hits. Takes under a minute.

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92days left to fix it before Black Friday.

The biggest sale of the year

One weekend decides the quarter

Black Friday through Cyber Monday is the densest revenue window on the e-commerce calendar. Traffic, order volume and support tickets all peak in the same four days, and every weak point in the customer experience gets found at once.

We've run peak season with e-commerce brands for eight years. This is what we've learned about where it actually breaks.

The bottleneck

You've spent weeks getting your BFCM campaigns, landing pages, and ad spend ready.But when traffic surges 3–5X during peak season, there's one layer most brands haven't prepped at all, and it's the one deciding whether all that traffic actually converts.In this live session, Growth Gurus and Klaviyo unpack exactly where that breaks, and what to fix before peak volume hits.

The biggest sale of the year

One weekend decides the quarter

Know what's coming

Why traffic surges during BFCM, and what that does to your support queue.

The real BFCM bottleneck

Why it's not your ads or your emails that break first.

What slow support actually costs you

The hidden revenue loss when response times blow out during your highest-traffic week.

Real-time support at scale

How to handle the volume surge without hiring.

A live look at what's possible

Follow along a live demo showing this handled at BFCM-scale volume.
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Your 30-day game plan

What to fix first, and what to safely leave alone.

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91days until Black Friday · Free · 60 minutes

In the demo

What handling the surge looks like

Every question answered in real time, with the full customer profile behind it, at whatever volume peak week sends you.

Volume stops being the problem

The agent resolves with the full customer profile, and what it learns goes back into the data your campaigns run on. Peak week gets handled, and your profiles come out of it richer.

‍Customer profile → Customer Agent → richer data → Marketing Agent → higher LTV

3–5X the traffic.  
The same size team.

We'll show what that looks like handled live, at peak-week volume.

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Expert speakers

Who's presenting

Emma Boertje

Content Lead

Growth Gurus

Olivia Grant

General Manager

Growth Gurus

Casey Gonzalez

Head of Client Success

Growth Gurus

Case study · Omnilux

Our award
winning approach

Our Black Friday Cyber Monday email campaign for Omnilux was a standout success, resulting in recognition as a winning campaign for The Netty Awards Best Seasonal Email Campaign.

The campaign used AI-driven personalization and predictive analytics to craft messages uniquely tailored to each recipient. Each communication was meticulously segmented and timed, featuring personalized content like countdown timers, custom product recommendations, and exclusive discounts based on past interactions. That reached customers at their most receptive moments, resulting in record engagement rates for Omnilux.

Recognised by The Netty Awards for email personalization.

77%

Revenue during BFCM  attributed to email alone

80%

Increase in revenue from the previous year