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Foundations of Klaviyo · Self-paced course with expert feedback

Your Klaviyo foundations, built properly

If you're the one managing Klaviyo in your business, this is for you. Six modules, six core flows live in your account, and feedback on your actual work from the Klaviyo Elite agency behind 350+ ecommerce brands.
Start the course for $997
Or 3 payments of $349 AUD · Start Module 1 today
Built from the work we do for brands like
Sound familiar?

Nobody else in your business can tell you if your flows are any good

The welcome flow went in from a template a while ago. Abandoned checkout is running, probably. Post-purchase has been on the list for months. You're doing this on your own, and you're not sure what good looks like.
No benchmark
You can see the numbers in Klaviyo. You can't see whether a stronger version of the same flow would be doing far more.
No one to ask
Your team trusts you to handle it. That's great until you want a second opinion on a segment, a split or a subject line.
No time to guess
YouTube has hours of free Klaviyo tutorials. What it doesn't have is someone telling you what to fix first in your account.
What you'll build

Six modules. Six flows live in your account by the end

Each module builds on the one before it, so you work through them in order. Lessons run 20 to 30 minutes, and every one ends with action points you complete in your own Klaviyo account.
Pop-Ups & List Growth
A sign-up form set up, styled and tested properly, so the right subscribers are coming in before anything else gets built.
Welcome Flow
The first emails every new subscriber gets, structured to take them from sign-up to first purchase.
Browse Abandonment
Follow-up for people who looked at a product and left, timed and written so it reads as helpful, not chasing.
Abandoned Checkout
The flow closest to the sale. Built to bring back customers who got to checkout and stopped.
Post-Purchase
What happens after the first order: the emails that build trust and set up a second one.
Win-Back Retention
A flow for lapsed customers, so they hear from you before they've forgotten you.
Every module covers
Strategy
Flow structure
Copywriting
Design
QA & testing
Going live
How it works

Learn it, build it, get it checked

Every lesson ends with something to build. By the time you finish a module, the flow is live in your account, not sitting in your notes.
Watch the lesson
Short videos in a set order. Strategy, best practice and real examples, explained step by step.
Do the action points
Clear tasks after every lesson. You build in your own account as you go, not after the course ends.
Submit for feedback
Share drafts, screenshots or flow builds. Our team reviews them and tells you what to change.
Ask the community
Post questions, share wins and see how other retention marketers are handling the same flows.
What makes this different

Submit your work. We'll tell you what to change.

At key points in the course you send us your strategy, copy or design. The Growth Gurus team reviews it privately and comes back with specific advice: what's working, what to adjust and how to lift it. It's the closest thing to having us working alongside you.
Private, specific reviews
Feedback on your flows and your brand, not generic tips.
Live drop-in sessions
Bring your flows, your screens and your questions. We problem-solve in real time.
A community doing the same work
Other CRM , founders, and ecommerce marketers building the same foundations as you.
Headline & hero
Do they say one thing, clearly on the first scroll?
The call to action
Is there one primary action, and can you see it without scrolling?
Product layout
Are products grouped the way your customer actually shops?
The ending
Does the email close with a reason to click, or just stop?
What's insidE

Templates and tools you keep

The same structures we use with agency clients, simplified so one person can run them.
High-performing email marketing strategy for Blundstone boots, Yellow Tail wines, T2 tea, My Muscle Chef food and meals, and Omnilux wellness.
Emails designed and built by the Growth Gurus team. The course teaches you to hold your own work to the same standard.
How-to guides
Step-by-step setup walkthroughs for every flow.
Templates
Copy, segmentation and flow design templates to adapt for your brand.
Go-live checklists
The QA checks to run before you switch a flow on.
Worksheets
Prompts that tailor each strategy to your products and customers.
Examples are shown in Klaviyo. The strategy and frameworks work on any email or CRM platform.
Is this for you?

Built for the person doing it on their own

This is for you if:
  • You're an ecommerce or CRM manager running Klaviyo without a specialist to lean on.
  • You're a founder who wants to understand retention before handing it to someone else.
  • You're a junior marketer growing into the retention role and want proper frameworks.
  • Your flows are set up but you know they could be doing more.
It's not for you if:
  • You want it done for you. That's our agency team, not this course.
  • You're after advanced builds. This is foundations, done properly.
  • You won't have time to implement. The value is in building as you learn.
Why learn from us

Built by people still doing the work

350+
Ecommerce brands
Every framework in this course comes from real client accounts across beauty, supplements, homewares, fashion and food and beverage.
Elite
Klaviyo Elite Partner
The highest tier of Klaviyo's partner program, held for 8+ years of building, testing and optimising inside Klaviyo.
Advisory
Klaviyo Advisory Partner
Klaviyo comes to us for input on how the platform evolves. You're learning from the people helping shape it.
Same thinking, same rigour, nothing held back.
Recognised by Klaviyo

Klaviyo's 2026 Rising Star APAC Partner of the Year

Eight years of focus on one platform. Klaviyo named us its 2026 Rising Star APAC Partner of the Year at K:BOS in Boston. The thinking behind that award is what goes into this course.

What this looks like at scale

Casella Family Brands, Australia's largest family-owned drinks company, had decades of customer relationships built at cellar doors, wine clubs and bottle shops. Almost none of it was usable once those customers went online. We moved six brands onto Klaviyo, connected the physical and digital data, and built the lifecycle flows across the portfolio.

Klaviyo filmed the story. The flows you build in this course are the same foundations that sit under that work.
60
lifecycle flows deployed
6
brands moved onto Klaviyo
Casella Family Brands ·
A Klaviyo case study

Who we partner with

From emerging start-ups to household names

Blundstone e-commerce brand case studyT2 e-commerce brand case studyMy Muscle Chef e-commerce brand case studyHappy V e-commerce brand case studyYellow Tail e-commerce brand case studySeed & Sprout e-commerce brand case studyOmnilux e-commerce brand case studyCygnett e-commerce brand case studyMingle e-commerce brand case studyGingam & Heels e-commerce brand case studyAlpha-H e-commerce brand case studyCasella Family e-commerce brand case studyStep One e-commerce brand case studyAmazing You e-commerce brand case studyLifely e-commerce brand case studyKas e-commerce brand case studySaalt e-commerce brand case studyGrahams Natural e-commerce brand case studyJoovv e-commerce brand case studyThe Blue Space e-commerce brand case studyZala Hair Extensions e-commerce brand case studyMy Brain Co. e-commerce brand case study
Blundstone e-commerce brand case studyT2 e-commerce brand case studyMy Muscle Chef e-commerce brand case studyHappy V e-commerce brand case studyYellow Tail e-commerce brand case studySeed & Sprout e-commerce brand case studyOmnilux e-commerce brand case studyCygnett e-commerce brand case studyMingle e-commerce brand case studyGingam & Heels e-commerce brand case studyAlpha-H e-commerce brand case studyCasella Family e-commerce brand case studyStep One e-commerce brand case studyAmazing You e-commerce brand case studyLifely e-commerce brand case studyKas e-commerce brand case studySaalt e-commerce brand case studyGrahams Natural e-commerce brand case studyJoovv e-commerce brand case studyThe Blue Space e-commerce brand case studyZala Hair Extensions e-commerce brand case studyMy Brain Co. e-commerce brand case study
Your coaches

The team reviewing your work

Content Lead
Emma Boertje
Leads campaign planning and Academy content. Hosts the live sessions inside the community.
General Manager
Olivia Grant
Leads strategy at Growth Gurus and sits on Klaviyo's advisory board. Hands-on in accounts, always testing.
Head of Client Success
Casey Van Den Berg
Runs Klaviyo audits across our client portfolio and knows exactly where accounts tend to leak.
What brands say about working with us

The same team, now in your corner.

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"Growth Gurus not only ensured the smooth continuation of our campaigns but also enhanced their effectiveness, and contribution to revenue."


Kate Hartigan, Chief Marketing Officer 
at The Blue Space

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"Working with the Growth Gurus has been a breeze! The team is quick with deliverables, even for last-minute campaigns. Essentially they acted as an arm of our company, constructing campaigns from idea to implementation. Would definitely recommend!."


Christina Stevens, Founder, Sdara Skincare Vancouver, Canada

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"The Growth Gurus team is not only a wealth of knowledge when it comes to email, but other IMC as well, which we plan to tap into for our business soon. We foresee an extended collaboration with them, as we're very pleased with what has been accomplished thus far. Thank you Growth Gurus - we couldn't be happier!"

Happy V Team, Happy V, FL, USA

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"Growth Gurus has truly transformed our email marketing efforts. Their expertise and dedication to producing impressive results are unparalleled. We've seen a significant increase in engagement and conversions since partnering with them. The team at Growth Gurus is always willing to go above and beyond to ensure our campaigns exceed expectations. They take the time to understand our business goals and tailor their strategies accordingly. I can confidently say that working with Growth Gurus has been the best decision we've made for our marketing efforts. If you want to see real growth and results from your email marketing, look no further than Growth Gurus."

Brett Peskin, The Mushroom Coffee Company

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"The team at Growth Gurus are great to work with. They have prompt, effective communications and efficient systems in place to get large amounts of work completed much faster than I could ever hope to. While everyone on the Growth Gurus has specific roles, I love that if the person I need isn’t available, someone else is always quick to respond and assist. We chose Growth Gurus for our retention marketing based on a set of clear targets and a structured plan on how these targets would be achieved. We are looking forward to working with Growth Gurus to reach these targets and continuing a long-term plan for future sales success with Growth Gurus marketing guidance."


Tamara Eacott, Founder of The Better Brand & Director of Eminence Organics Australia

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"The Growth Gurus were a wonderful asset for us – everybody on their team was extremely flexible, knowledgeable, and fair. Their experts were always available (in spite of significant time differences between our location and theirs). We would work with them again in a heartbeat and are happy to recommend them!"


Scott Nelson, Co-Founder,
Joovv Los Angeles, USA

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"I’ve worked with many agencies and Growth Gurus is by far the most capable, strategically and technically. I learned a lot working with the team and had a lot of fun while I was at it."

Carly Szymanski, Lifecycle Marketing Manager Happy V

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"Growth Gurus supported us with our inaugural BFCM Sale and were instrumental in us well and truly exceeding our goals. Their care and expertise makes them a wonderful partner and we're excited to continue the journey with them."

Kate Gracie, Australasian Marketing & Communications Manager

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"Hire the Gurus and you’ll be glad you did – they can advise and add value in many areas and have a solid understanding of how to grow sales."

Nick Allan, General Manager, 
Beauty Brand XSydney, Australia

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"Working with Growth Gurus has really helped to move the needle in my business. I went from quite a modest email list to growing around 4x times the size through their recommendations. Email marketing has now become the highest revenue generator for my business – I can't thank the team enough."


Eleanor Cullen, We Might Be Tiny
Vic, Australia

Foundations of Klaviyo

Everything you get

  • 6 modules, 6 core flows
    Self-paced
  • Guides, templates, checklists and worksheets
    Yours to keep
  • Private feedback on submitted work
    Included
  • Live drop-in sessions with the GG team
    Included
  • Community access
    Included
Complete Module 1. If it isn't worth it, we'll refund you in full.
Valued at $2,500
$997
AUD, one payment
or 3 monthly payments of $349
Start the course
Secure checkout · 

Access to Module 1 straight away
QUESTIONS

Before you start

How much time does it take?

Lessons are 20 to 30 minutes each. Most of your time goes into building the flow in your own account, which is the point. Go at whatever pace suits your week.

I already have these flows set up. Is it still worth it?

Yes. Each module includes the strategy, structure and QA checks we use with clients, so you can review what's running now and rebuild the parts that aren't pulling their weight.

Do I need to use Klaviyo?

The examples are shown in Klaviyo, and that's where you'll get the most from the walkthroughs. The strategy and frameworks apply to any email or CRM platform.

How does the feedback work?

At key points you'll be invited to submit your strategy, copy or design. The Growth Gurus team reviews it privately and sends back specific advice. You can also bring work to the live drop-in sessions.

How long do I have access?

Unlimited.

Is this the same as Academy membership?

No. Foundations of Klaviyo is a one-off course purchase. Academy membership is a separate monthly community with themed sessions and campaign planning.

Your flows are running either way. Make sure they're built right.

Start with Module 1 today and have your first flow reviewed by a Klaviyo Elite team.
Start the course for $997
Or 3 payments of $349 AUD