Beauty & Skincare Industry
Crafting personalized channel strategies through deep customer insights
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Dive deeper into our success story with Omnilux
YoY Klaviyo-attributed revenue
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Utilize data-driven strategies to precisely target high-value customers, ensuring tailored approaches resonating with their unique preferences and beauty needs.
Bring the personalized customer experience of a department store or skin clinic directly to their home, using data-driven strategies for a tailored approach.
Enhance customer lifetime value with targeted programs and initiatives, maximizing cross-sell opportunities and repeat purchase rates.
Our office is online, the internet is our marketplace and technology connects us.
Nothing excites us more than the growing world of e-commerce, and with over US 1.3 million companies turning to online solutions, it's a space that's only going to get bigger.
We are now in the digital age–and we are the virtual-first agency that is meeting e-commerce brands in the digital space. No matter what the outside world throws at us, we have the expertise, the tools and the experience to elevate your business–wherever you are.
Our team have growth down to a simple formula:
Beauty and skincare brands require a deep understanding of their customers, from skin type and concerns to lifestyle, habits, and goals. We use customer data to shape communication from the very first touchpoint, ensuring messaging feels relevant, supportive, and aligned with what each customer actually needs.
Once someone becomes a customer, the focus shifts to nurturing. We help brands guide customers through product use, build consistent routines, and reinforce the value of their products through education, timely reminders, and personalised follow-ups that support long-term confidence and results.
Through data, segmentation, and automation, we build journeys that evolve over time - from onboarding and routine-building to replenishment and repeat purchase. The result is communication that feels thoughtful, useful, and genuinely helpful, not generic or overly promotional.
The technology we partner with:
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Our team thrives on crafting digital marketing strategies which highlight the unique essence of each client’s identity, helping to drive sustainable growth. Explore our portfolio to see how our creative process transforms visions into impactful campaigns, helping beauty brands shine in a competitive market.
Forgotten Skincare
We elevated Forgotten Skincare's market position by enhancing their email campaigns with visually appealing, data-driven strategies that promoted growth while maintaining their commitment to addressing skin concerns.
Grahams Natural Alternatives
Our team helped Graham’s Natural strengthen customer relationships with science-backed strategies, dynamic email sequences, and captivating visuals.
Chi Chi Cosmetics
Chi Chi Cosmetics partnered with our team to enhance their strategy with dynamic email flows and compelling lead capture pop-ups, ensuring their brand continues to dazzle with vibrant products.
Eminence Skincare
We crafted a holistic digital marketing strategy with creative content and unified messaging, building strong customer connections and driving growth for Eminence Skincare.
“The Growth Gurus team have been great to work with. They are consistent, hard-working, and full of great ideas, advice and action items that work to accomplish our business goals.”
– Kaitlyn Becker, Marketing Manager Skin Elite
" The team at Growth Gurus are great to work with. They have prompt, effective communications and efficient systems in place to get large amounts of work completed much faster than I could ever hope to. While everyone on the GG has specific roles, I love that if the person I need isn’t available, someone else is always quick to respond and assist. We chose Growth Gurus for our retention marketing based on a set of clear targets and a structured plan on how these targets would be achieved. We are looking forward to working with GG to reach these targets and continuing a long-term plan for future sales success with Growth Gurus marketing guidance. "
– Tamara Eacott, Founder of The Better Brand & Director of Eminence Organics Australia
" Thank you so much for your support over the past year! It has been a pleasure working with you and we have valued your efficiency and reliability. "
– Ashley Rogers, CRM & Loyalty Manager, Alpha-H
" I enjoy that when we have discussions there are actually clear action items. Nothing seems to get lost in the shuffle. I feel the process for launching campaigns is easy to follow and flawless. I love working directly with Hayley. She is super creative, passionate and feels like an extension of the team. "
– Alex Pottash, Forgotten Skincare
“ Thank you so much.
We're happy with the team and the work from Growth Gurus. Jigs is fantastic! ”
– Shanon Graham, Founder & CEO of Grahams Natural
" Thank you so much...you're a great team!
We've enjoyed working with you! "
– Layne Ergas, CMO Omnilux
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