Blogs and articles

Hyper-personalizing messaging for skincare

An analysis by Klaviyo found that 53% of customers will unsubscribe from a brand’s SMS communications if they feel the messages don’t have a purpose. To combat this, brands can leverage advanced data analytics and real-time insights, hyper-personalized SMS marketing not only enhances customer engagement but also fosters a more intimate and responsive customer relationship, driving higher conversion rates and boosting overall marketing effectiveness.

From personalization to hyper-personalization: The future of customer connections

We’re looking to the future of customer connections; hyper-personalization. Going beyond simple field changes in an email, we’re looking for new ways to build even closer relationships with customers, letting them feel more valued and heard in the process.

Micro surveys & quizzes for customer connections

By collecting precise data, these tools help create shopping experiences that resonate deeply, making every interaction feel personal and thoughtful. For skincare brands aiming to truly connect with their users, mastering the art of hyper-personalization through these methods isn't just beneficial—it's essential.

Dynamic copy: The secret ingredient in modern marketing

Unlike static content, dynamic copy adapts in real time to reflect individual customer preferences, behaviors, and needs, making each interaction uniquely relevant. Personalization through dynamic copy is crucial for enhancing customer engagement and loyalty, as it ensures that marketing messages resonate on a deeper level.

Unlocking customer value optimization: A deep dive into data-driven marketing strategies

In today's rapidly evolving digital marketplace, understanding and leveraging customer data has never been more critical. This journey has led to the development of a strategic blueprint that not only enhances customer engagement but also drives substantial business growth, focusing on audience analysis, segmentation, and beyond.

Maximizing reach with Yotpo social ads

In the digital marketing landscape, Yotpo Social Ads have carved out a niche by enabling brands to harness the power of user-generated content (UGC) and social proof to amplify their advertising efforts. This blog post delves into how businesses can optimize these ads for maximum performance, increase engagement, and ultimately boost return on investment (ROI).

Optimizing ROI with Klaviyo

In the competitive landscape of digital marketing, email platforms like Klaviyo are revolutionizing how businesses engage with their customers. By harnessing the power of advanced analytics and personalized automation, Klaviyo helps brands maximize their return on investment (ROI), fostering sustainable business growth. This guide delves into the effective strategies discussed in our recent webinar, hosted by our team at Growth Gurus.

Enhancing the customer journey with Klaviyo

In today's dynamic digital marketplace, refining the customer journey is essential for businesses looking to stand out in a competitive environment. Customer Journey Optimization (CJO) transforms how companies engage with their audience, moving beyond basic interaction enhancements. Klaviyo, a leading email marketing platform, offers powerful tools that help personalize and elevate the customer experience.

Google & Yahoo marketing updates: What we've learned so far

In the dynamic realm of digital marketing, the onset of 2024 heralded pivotal updates from Google and Yahoo, reshaping our strategies and workflows. We're set to dive into these critical changes, the strategic pivots we've made in response, and the valuable lessons learned from the latest developments.

Email personalization tactics with Klaviyo

Personalized email marketing transcends mere name use, shaping the entire customer journey to significantly boost engagement and revenue. Despite its efficacy in driving higher transaction rates, few brands fully utilize it. Klaviyo excels by enabling targeted communications, crucial for enhancing customer value and fostering enduring brand loyalty.

Supercharge your customer engagement with Klaviyo automation

In an era overwhelmed by digital clutter, distinguishing your brand means transforming every touchpoint into an engaging conversation. Together, Klaviyo and the Growth Gurus provide a powerful solution to elevate your e-commerce communications into captivating exchanges that foster engagement and stimulate growth.

Navigating the new era of email marketing: Google's 2024 update and best practices

In February 2024, Google is set to implement significant changes to email marketing rules, with a focus on enhancing deliverability and user engagement. Matt and Travis from The Growth Gurus and Rodrigo from Klaviyo, delve into these updates, providing valuable insights to help marketers prepare and optimize their strategies, and stay compliant throughout 2024.

Unleashing the potential of customer data platforms (CDPs) for ecommerce success

This is where Customer Data Platforms (CDPs) come into play. A well-implemented CDP can be the cornerstone of your marketing, customer experience, and sales strategies, enabling you to create personalized and impactful interactions with your audience.

Integrating Litmus: optimizing email marketing

Explore how Growth Gurus, as an agile growth marketing agency, is enhancing its email marketing strategies by integrating Litmus into its workflow. Discover the potential impact of this robust platform on optimizing operations and improving client services.

Future of digital masterclass: the role of personalisation in customer retention

This week Growth Gurus had the chance to present at the Future of Digital Masterclass in Sydney, taking attendees through the topic of personalisation in customer growth and retention.

How to nail Mother’s Day marketing with Klaviyo for your e-commerce store

Boost your Mother's Day sales with our guide to creating targeted customer segments, craft a winning content strategy, and implement powerful marketing tactics.