We focus on  retention . That’s why we do it well.

We don’t try to do everything. Growth Gurus focuses specifically on retention marketing for e-commerce brands, allowing us to go deeper into lifecycle strategy, customer behaviour, segmentation, automation, and what actually drives repeat purchase.

We’ll work with you to:

Build strong foundations with high performing flows

We design and optimize lifecycle automations across welcome, browse abandonment, post-purchase, winback, and retention, helping turn more first-time customers into repeat customers.

Turn data into smarter segmentation

Test what drives retention, then scale it
Retention marketing isn’t static. We continuously analyze performance, test new ideas, and refine messaging, creative, timing, and offers based on what customers actually respond to.

Plan campaigns with strategy, not guesswork

Turn data into smarter segmentation
We help brands segment customers more meaningfully, making it easier to send more relevant messaging based on behaviour, purchase patterns, lifecycle stage, and engagement.

Build retention around the customer lifecycle

We connect acquisition, retention, and loyalty into a more considered lifecycle strategy, helping customers move naturally from first purchase through to repeat purchase and long-term value.

Develop campaigns around customer behaviour

Every campaign is planned with clear commercial intent, balancing promotions, product education, launches, retention moments, and customer engagement across the wider lifecycle.

Retention strategies designed to evolve with you

As your brand, customers, and goals evolve, your retention strategy should too. We continuously refine lifecycle marketing based on customer behaviour, performance insights, and where the biggest growth opportunities exist.

Retention that follows the customer journey

We don’t treat email as a series of disconnected sends. Instead, we look at how customers move through the lifecycle, from first purchase through to retention and loyalty, then build email strategies around the moments that matter most.

early journey 

(First touch points)

What matters here: 
The early journey is about building trust quickly. We focus on welcoming new subscribers, understanding intent, setting clear expectations, and helping customers confidently take the next step toward purchase.

Mid-journey

(Consideration & repeat purchase)

What matters here: 
This is where relevance matters most. We use segmentation, timing, personalisation, and customer behaviour insights to reduce friction, guide decision-making, and encourage customers to come back when the timing feels right.

Post-purchase & Retention

(Experience, loyalty & long-term value)

What matters here: 
Retention doesn’t stop after the first purchase. We help brands reinforce value, build stronger customer habits, encourage repeat purchases, and create customer experiences that keep people engaged long after checkout.

what our email marketing support typically includes:

End-to-end email marketing support across the customer journey

Every brand needs something different, but our work typically combines retention strategy, lifecycle marketing, campaigns, automation, segmentation, and ongoing optimization.

Retention strategy & lifecycle planning

We map out how customers move through your lifecycle, identifying the moments that drive conversion, repeat purchase, retention, and long-term customer value.

Lifecycle flows & retention automations

We design and optimize lifecycle flows across welcome, browse abandonment, post-purchase, winback, loyalty, and retention, helping turn more first-time customers into repeat customers.

Campaign planning & execution 

We plan campaigns around customer behaviour, retention moments, launches, promotions, and seasonal trends, rather than just filling the calendar with sends for the sake of volume.

Segmentation & customer personalization

We use customer data more strategically to deliver messaging that feels more relevant based on behaviour, lifecycle stage, engagement, and purchase history.

Testing & lifecycle optimization

Retention marketing is never set-and-forget. We continuously test messaging, creative, timing, offers, and customer journeys to improve lifecycle performance over time.

How we work with brands

Working with us is collaborative, structured, and hands-on. We work closely with brands, becoming a genuine extension of their team rather than a disconnected external agency. That means understanding your goals, staying close to the work, and collaborating closely throughout strategy, execution, and optimization.

Here's how we work with you:

Recognized by leading e-commerce platforms

We're a Klaviyo Master Elite Partner and part of Yotpo’s Advisory Board; honors reserved for a select few agencies delivering exceptional results and innovation.

Proven results across leading brands

We work closely with our clients to drive measurable outcomes from email, from increased repeat purchases to meaningful revenue growth across campaigns and flows.

WHO WE WORK WITH

Who our email marketing services are best suited for

Our retention marketing support works best for brands looking for a strategic, collaborative approach to email, not just looking for more sends or short-term campaign execution.

Mindset

you think long-term, not campaign-to-campaign`

You’re retention-focused  (or ready to be)

You understand that email plays a much bigger role than promotions alone, helping drive repeat purchase, customer loyalty, and long-term customer value over time.

You care about the full journey

You want strategy behind the execution
You want clear thinking around lifecycle strategy, segmentation, timing, customer behaviour, and what actually drives performance.

Working style

you want a partner, not just output

You value collaboration and transparency

We work best with brands that want a close working relationship, where ideas, context, insights, and performance are shared openly across both teams.

You want strategic guidance

You want retention that evolves over time
You’re ready to continuously learn, test, refine, and adapt strategy as customer behaviour and business goals evolve.

Growth approach

YOU WANT RETENTION THAT EVOLVES OVER TIME

You’re ready to use customer data more strategically

We help brands move beyond broad email sends by using customer behaviour, lifecycle stage, engagement, and purchase history to shape more relevant communication.

You want a team that adapts to your business

Whether you’re building foundations or refining an established program, you want a partner who can scale with your team and goals.

A team that feels like an extension of yours

Collaborative partnerships. Smarter retention. Better long-term growth.

We’re a close-knit team of retention marketers, strategists, creatives, and technical specialists who genuinely care about the brands we work with. We stay close to the work, collaborate openly, and adapt to how your business operates, whether we’re leading execution or supporting your in-house team.

Meet the team

Built around the customer lifecycle

We look at how customers move through the lifecycle, building email and SMS strategies around the moments that drive conversion, repeat purchase, and long-term customer value.

Hands-on execution from strategy to optimization

From planning and build through to launch, testing, and optimization, we stay closely involved throughout the process to make sure retention strategies continue improving over time

Support that fits your team

Whether you need a more embedded partner, strategic guidance, or ongoing execution support, we adapt to how your business works so collaboration feels seamless and effective.

Proven across industries

We’ve partnered with brands across food & beverage, health, beauty, lifestyle, and more, applying the same retention-first thinking while adapting to each business’s unique challenges.

Homewares

Fashion

Supplements

Alcohol

Health & fitness

Baby brands

Beauty & skincare

Other industries

Homewares

Fashion

Supplements

Alcohol

Health & fitness

Baby brands

Beauty & skincare

Other industries

Let’s talk about your email strategy

Whether you’re building your email program from scratch or looking to improve lifecycle performance, we’d genuinely love to learn more about your brand and find out where retention could be working harder.

Book a free, 30-minute discovery call to explore the biggest opportunities across your customer lifecycle.

Book a free discovery call

FAQ

Email marketing questions? We’ve got answers.

Here’s what brands like yours often ask when exploring how to work with us - or level up their email strategy.

What types of brands do you work with?

We work with ambitious brands across a wide range of industries - e-commerce and beyond.

From beauty, wellness, and homewares to hospitality, B2B, pharmaceuticals, non-profits, and even cryptocurrency, we’ve partnered with teams at every stage of growth. Whether you're a fast-growing startup or an established enterprise, if retention matters to your business, we're here to help you scale sustainably.

Do I need to be on a specific email platform to work with you?

Not at all. While we have deep experience with platforms like Klaviyo, Yotpo, Mailchimp, and Hubspot and hold top-tier partner status with several.

We have diverse experience across a range of platforms and can support whichever one you’re using - or help guide you to the right fit. At the end of the day, technology isn’t the strategy, it’s how we enable the strategy that makes the difference.

What does the discovery call involve?

No hard sell - just a chance to meet, hear more about your brand, understand what you're looking for, and explore how we can help. Whether you're building from scratch or looking to scale what’s already working, we’ll help you find the right path forward.

How much do your services cost?

It depends on the scope of your needs - whether it’s full-service execution, strategy-only, or team coaching. We work with brands at all stages, from early-stage startups to global enterprise teams, so we’ll take the time to understand what you need and what makes sense for your budget.

We’ll walk you through pricing during your discovery call, based on what will actually move the needle for your brand.

To request our rate sheet, click here.

Can you help my internal team learn and improve?

Yes! This is a big part of what we do. We offer coaching, consulting, and hands-on workshops designed to upskill your team and help you build internal capability with confidence.

Whether you’re a solo marketer or managing a full retention team, we tailor our support to your structure and goals. That might look like strategic advisory, 1:1 coaching sessions, collaborative planning, or team-wide training on customer journeys, segmentation, and campaign strategy.

We can also run in-person or virtual workshops with your wider marketing or leadership team to align on strategy, identify quick wins, and bring everyone onto the same page.

Our goal is to equip your team with the tools, frameworks, and confidence to lead your own retention growth—while knowing we’re right there to support as needed.

Do you offer one-off projects or only ongoing retainers?

We’re flexible. Many of our clients work with us on an ongoing basis, but we also support one-off audits, setups, or campaign builds. It depends on what you need.