Blogs and Articles

Building a strong subscriber list starts with an effective opt-in strategy. This blog covers best practices for attracting engaged subscribers, ensuring compliance with regulations, and improving email deliverability. By optimizing your opt-in process, you can enhance personalization, boost conversions, and maximize the ROI of your email marketing efforts.

Cart abandonment continues to be a major challenge, with nearly 69% of shoppers leaving without completing their purchase. As consumer expectations for seamless experiences rise in 2025, businesses must optimize checkout, personalization, and communication. This post explores key stats, reasons behind cart abandonment, and strategies to recover lost sales.

Storytelling transforms email marketing by making messages more engaging and relatable. Instead of just selling, it builds connections through narratives that resonate with audiences. This post explores nine creative ways to use storytelling in emails to boost engagement, strengthen relationships, and drive conversions.

Email fatigue can reduce engagement, increase unsubscribes, and harm your sender reputation. This guide explores its causes, impact, and practical solutions to keep your audience engaged.

SMS marketing is evolving rapidly, offering brands a powerful way to engage customers with immediacy and high open rates. In 2025, businesses must go beyond simple promotional texts to leverage advanced personalization, automation, and compliance strategies.

Text message marketing has revolutionized how businesses connect with their customers, and text-to-buy strategies are leading the charge in transforming subscriber relationships into profitable conversions. Let's explore how you can leverage these strategies to boost your business's bottom line.

In today's competitive e-commerce landscape, managing return rates effectively can make the difference between thriving and merely surviving. With e-commerce return rates continuing to climb, businesses need proven strategies to tackle this growing challenge head-on. Let's dive into seven battle-tested methods that can help reduce returns while strengthening customer relationships and boosting your bottom line.

Email marketing is a powerful tool for businesses of all sizes, offering a direct and personal way to connect with your audience. However, achieving success requires more than just sending messages—it’s about creating campaigns that captivate, engage, and deliver results. This blog post explores key strategies to optimize your email marketing efforts, helping you craft impactful campaigns that resonate with your audience and drive measurable outcomes.

What makes a landing page irresistible to your audience and effective for your email marketing campaigns? This is the question every e-commerce owner should ask.

E-commerce is booming, and email marketing remains one of the most effective tools for driving revenue and building lasting customer relationships. But with inboxes overflowing, how do you make your emails stand out and deliver value? The answer lies in creating a robust and well-structured e-commerce email workflow that aligns with your audience's needs and behavior.

Valentine's Day is a golden opportunity for e-commerce brands to strengthen customer relationships and drive sales. However, standing out in inboxes saturated with offers can be a challenge. Without a well-thought-out campaign, your efforts might get lost in the shuffle.

In this guide, we’ll dive into the art of crafting SMS campaigns that stand out and drive results. Learn why SMS is one of the most effective marketing channels, explore different campaign types, and uncover strategies to optimize your messages for engagement and conversions. Whether you're new to SMS marketing or looking to refine your approach, this article will equip you with actionable tips and insights.

Discover how email and SMS marketing can enhance your beauty brand's strategy. This guide explores the strengths and weaknesses of each channel, offering insights into choosing the right mix for effective customer engagement and increased sales.‍

Discover how 7, 8, and 9-figure brands excel in email marketing with strategies tailored to their scale. From foundational tactics to advanced personalization and data-driven decision-making, learn how to apply these proven techniques to boost your own email campaigns and drive impressive results.

Unlock the full potential of your e-commerce marketing with the powerful combination of email and SMS. This post explores how integrating these two channels can enhance reach, boost engagement, and maximize ROI.

Is your e-commerce email marketing underperforming? Discover 10 signs it's time to hire an expert agency to boost your strategy, from stagnant lists to low engagement.

Crafting a distinctive brand voice is key to standing out and connecting with your audience. This guide walks you through defining your unique voice, ensuring consistency, and adapting to market changes, helping you build trust and drive growth.

Master email marketing for skincare and beauty with our guide. Learn strategies for compelling content, audience targeting, and campaign automation to boost engagement and sales.

Discover how SMS and email marketing can transform customer retention and boost repurchase rates. Learn strategies to re-engage customers, leverage automation tools, and create impactful campaigns that foster loyalty and drive repeat sales.

Discover the essential elements for crafting successful email marketing campaigns. This guide covers strategic planning, audience segmentation, compelling content, and advanced automation to drive engagement and conversions. Learn how to optimize your email efforts and leverage both email and SMS marketing for maximum impact.

Explore how top-notch email design can drive customer engagement and retention. Learn essential design tips and strategies to enhance your e-commerce email campaigns.

Discover how Klaviyo's advanced segmentation tools can transform your email marketing. This guide explores segmentation strategies, best practices, and features to enhance engagement and drive conversions, ensuring your messages reach the right audience at the right time.

Email marketing remains a powerhouse for e-commerce, offering high ROI and direct engagement with customers. This guide explores how to leverage email marketing for customer reach, including personalization, automation, and effective strategies to boost engagement and drive sales.

Explore how e-commerce marketing automation can transform your business. Discover essential strategies and top platforms to streamline workflows, boost conversions, and elevate customer experiences.

Unlock the power of Klaviyo SMS marketing to boost your e-commerce ROI. This comprehensive guide covers setup, best practices, compliance, and advanced strategies for creating targeted, high-converting SMS campaigns. Learn how to integrate SMS with email, optimize performance, and avoid common pitfalls to drive customer engagement and sales.

Understand the power of interactive SMS marketing! Learn what it is, and why it’s essential for customer engagement, and explore actionable strategies to enhance your communication and drive sales.

This article offers essential insights into holiday SMS marketing and how to maximize this powerful tool. It covers topics such as creating engaging messages, timing your texts for optimal impact, and leveraging customer data to enhance your campaigns. Get ready to discover how to win big this season by driving sales and building lasting customer loyalty!

‍Finding the right email cadence is vital for the success of your email marketing strategy. Striking the perfect balance between staying top-of-mind and overwhelming your subscribers can be challenging. In this comprehensive guide, we will explore the meaning of email cadence, its significance, and how it influences your overall marketing goals.

This comprehensive guide explores best practices for post-purchase email campaigns, emphasizing their importance in building customer loyalty, encouraging repeat business, and enhancing brand engagement.

As the holiday season approaches, it's crucial to elevate your email marketing strategy. Discover 10 actionable tips to enhance customer engagement, boost sales, and create a memorable holiday experience for your audience.

Learn what email unsubscribe rates are and why they matter for your e-commerce business. Discover actionable strategies to lower them and maintain a healthy subscriber list.

An analysis by Klaviyo found that 53% of customers will unsubscribe from a brand’s SMS communications if they feel the messages don’t have a purpose. To combat this, brands can leverage advanced data analytics and real-time insights, hyper-personalized SMS marketing not only enhances customer engagement but also fosters a more intimate and responsive customer relationship, driving higher conversion rates and boosting overall marketing effectiveness.

We’re looking to the future of customer connections; hyper-personalization. Going beyond simple field changes in an email, we’re looking for new ways to build even closer relationships with customers, letting them feel more valued and heard in the process.

By collecting precise data, these tools help create shopping experiences that resonate deeply, making every interaction feel personal and thoughtful. For skincare brands aiming to truly connect with their users, mastering the art of hyper-personalization through these methods isn't just beneficial—it's essential.

Unlike static content, dynamic copy adapts in real time to reflect individual customer preferences, behaviors, and needs, making each interaction uniquely relevant. Personalization through dynamic copy is crucial for enhancing customer engagement and loyalty, as it ensures that marketing messages resonate on a deeper level.

In today's rapidly evolving digital marketplace, understanding and leveraging customer data has never been more critical. This journey has led to the development of a strategic blueprint that not only enhances customer engagement but also drives substantial business growth, focusing on audience analysis, segmentation, and beyond.

In the digital marketing landscape, Yotpo Social Ads have carved out a niche by enabling brands to harness the power of user-generated content (UGC) and social proof to amplify their advertising efforts. This blog post delves into how businesses can optimize these ads for maximum performance, increase engagement, and ultimately boost return on investment (ROI).

In the competitive landscape of digital marketing, email platforms like Klaviyo are revolutionizing how businesses engage with their customers. By harnessing the power of advanced analytics and personalized automation, Klaviyo helps brands maximize their return on investment (ROI), fostering sustainable business growth. This guide delves into the effective strategies discussed in our recent webinar, hosted by our team at Growth Gurus.

In today's dynamic digital marketplace, refining the customer journey is essential for businesses looking to stand out in a competitive environment. Customer Journey Optimization (CJO) transforms how companies engage with their audience, moving beyond basic interaction enhancements. Klaviyo, a leading email marketing platform, offers powerful tools that help personalize and elevate the customer experience.

In the dynamic realm of digital marketing, the onset of 2024 heralded pivotal updates from Google and Yahoo, reshaping our strategies and workflows. We're set to dive into these critical changes, the strategic pivots we've made in response, and the valuable lessons learned from the latest developments.

Personalized email marketing transcends mere name use, shaping the entire customer journey to significantly boost engagement and revenue. Despite its efficacy in driving higher transaction rates, few brands fully utilize it. Klaviyo excels by enabling targeted communications, crucial for enhancing customer value and fostering enduring brand loyalty.

In an era overwhelmed by digital clutter, distinguishing your brand means transforming every touchpoint into an engaging conversation. Together, Klaviyo and the Growth Gurus provide a powerful solution to elevate your e-commerce communications into captivating exchanges that foster engagement and stimulate growth.

In February 2024, Google is set to implement significant changes to email marketing rules, with a focus on enhancing deliverability and user engagement. Matt and Travis from The Growth Gurus and Rodrigo from Klaviyo, delve into these updates, providing valuable insights to help marketers prepare and optimize their strategies, and stay compliant throughout 2024.

Explore how Growth Gurus, as an agile growth marketing agency, is enhancing its email marketing strategies by integrating Litmus into its workflow. Discover the potential impact of this robust platform on optimizing operations and improving client services.

Understanding the role of Personalisation in Customer Retention

Boost your Mother's Day sales with our guide to creating targeted customer segments, craft a winning content strategy, and implement powerful marketing tactics.