Blogs and articles

Out-of-stock email marketing: what to say (and what to avoid)

Out-of-stock email marketing is a key opportunity to maintain customer trust and interest, even when a product isn’t available. The best emails are transparent, honest, and proactive—letting customers know when or if the item will be restocked, and offering alternatives or restock alerts. Avoiding vague language, overpromising, or going silent is important, as this can lead to frustration and lost loyalty. A well-crafted message shows customers you value their time and builds confidence in your brand’s transparency.

E-commerce SMS marketing in 2026: strategies, best practices, and tools

SMS marketing is a powerful tool for e-commerce brands to engage customers instantly and drive conversions. This blog explores its evolution in 2026, covering best practices, strategies, and tools for success. Learn how to craft impactful messages, automate campaigns, and integrate SMS into your marketing strategy.

How back-in-stock text messages turn waitlists into revenue

Back-in-stock text messages are one of the most practical ways to convert missed demand into real revenue. When a product sells out, interest does not disappear. It simply waits for the right moment. This article explains how brands can capture that demand through waitlists and turn it into immediate sales using timely SMS alerts. Whether you’re just getting started or looking to sharpen your existing strategy, you’ll find practical, actionable guidance throughout this article.

How SMS marketing accelerates small business growth in 2026

SMS marketing is emerging as a powerful growth tool for small businesses in 2026. This blog explores why text messaging outperforms many traditional and digital marketing channels, along with its key benefits, proven strategies, and practical tips for strengthening customer relationships and driving revenue. It also provides a clear understanding of how to build effective campaigns and make the most of SMS as a high-impact marketing channel.

The biggest flash sale marketing mistakes (and how to avoid them)

Flash sales are an effective way to generate excitement, attract new customers, and increase revenue in a short time. However, if not executed properly, they can lead to lost profits, customer dissatisfaction, and long-term brand damage. This blog will highlight the biggest flash sale marketing mistakes and offer tips on avoiding them, ensuring your flash sale succeeds.

7 email marketing challenges for healthcare brands (and how to overcome them)

Email marketing in healthcare faces challenges like low open rates, spam filtering, and declining engagement. With email usage and healthcare spending rising, optimizing email strategies is crucial for success. Poor subject lines, sender reputation, and lack of personalization can hinder performance. Overcoming these challenges requires improving audience targeting, ensuring compliance, and leveraging data-driven insights to boost engagement and ROI.

6 keys to email marketing success for fashion brands

Email marketing is one of the most effective strategies for fashion brands to connect with their audience, build brand loyalty, and increase sales. When executed correctly, it can help fashion brands engage their customers, showcase new collections, and drive conversions. Let’s explore the essential keys to email marketing success for fashion brands.

Email marketing for health & fitness brands: best practices & strategies

Email marketing is an essential tool for any modern brand, especially in health and fitness. Consumers are constantly seeking supplements, vitamins, and other products that will help them maintain or improve their well-being. Email campaigns offer direct communication with potential and existing customers in an industry known for innovation and personalized solutions. This blog will dive into the most effective methods for creating impactful, persuasive email campaigns designed for health and fitness brands.

Let's talk about beauty business marketing (and how to succeed)

Beauty businesses face intense competition. To stand out, they need robust marketing strategies. This article offers insights and actionable tips to help your beauty brand succeed. It covers topics like understanding market trends, building a strong brand identity, and using effective digital marketing tactics.

SMS vs. email marketing: Finding the right fit for your customers

SMS and email marketing are two powerful channels for reaching customers, each with unique strengths. SMS offers immediacy and high engagement, while email provides detailed content and long-term relationship building. This blog explores their differences, benefits, and best practices for integrating both into a successful marketing strategy.

How to add some glow to your skincare marketing strategy

A successful skincare marketing strategy goes beyond product promotions—it builds trust, authenticity, and meaningful customer engagement. From defining your brand identity to addressing consumer needs, every touchpoint plays a role in standing out in a competitive industry. This blog explores key strategies to elevate your skincare marketing and create lasting connections with your audience.

6 keys to e-commerce email marketing success for handbag brands

Handbag brands operate in a competitive, fashion-driven space where customer loyalty is earned through meaningful connections. This article breaks down six proven strategies that help handbag brands build a powerful email marketing engine. Whether you are just getting started with an email marketing plan for handbags or you are ready to level up your automation game, these keys will help you turn subscribers into loyal buyers.

Email marketing tips to connect with sports and outdoor enthusiasts

This article is a comprehensive guide for sports and outdoor brands looking to build stronger customer relationships through email marketing. You will find actionable tips on audience segmentation, content personalization, timing strategies, crafting subject lines, automation flows, and performance measurement. Whether you are just starting or looking to refine your existing strategy, this article will help your brand speak directly to the hearts of adventure seekers and sports lovers.

Email marketing for hair care brands: Strategies to boost retention

Email marketing gives hair care brands a powerful way to build lasting relationships beyond the first purchase. When used strategically, it can increase repeat purchases, strengthen customer loyalty, and turn one-time buyers into long-term advocates. This article explores why retention matters in the hair care industry and shares practical strategies that help brands stay relevant and connected with their audience.

Email marketing for startups: A 2026 guide to growth & deliverability

Email remains one of the most reliable growth channels for startups in 2026. While paid ads are becoming more expensive and unpredictable, email offers control, consistency, and strong returns when handled with care. This guide explores how startups can build a high-performing email strategy from the ground up, with a clear focus on growth and deliverability.

Email campaign ideas for luxury brands to expand reach and revenue

Email campaign ideas for luxury brands focus on combining exclusivity, personalization, and refined storytelling to expand reach and drive revenue. This article outlines what sets luxury email marketing apart, highlights campaign types that appeal to affluent audiences, and explains how personalization and automation can enhance the customer experience. It also explores how to craft a strong email marketing plan for luxury brands and highlights the value that tools like Klaviyo bring to enhancing performance and customer engagement.

How to use SMS marketing for Memorial Day to grow your e-commerce sales

Memorial Day presents a strong opportunity for e-commerce brands to increase visibility and drive sales through well-executed SMS marketing strategies. With high consumer intent during this period, businesses can use SMS to deliver direct, high-impact messages that encourage immediate action. This article explores how to maximize campaign performance through smart timing, audience segmentation, and seamless SMS integration.

A complete guide to email marketing growth for handmade products

Email marketing is one of the most effective ways for handmade product sellers to build lasting customer relationships. From understanding why email works so well for artisan brands to automating your customer journey, every section of this article is packed with practical, actionable advice, exploring how to help handmade brands grow through smart, strategic email marketing.

Email opt-in best practices for growing a strong subscriber list

Building a strong subscriber list starts with an effective opt-in strategy. This blog covers best practices for attracting engaged subscribers, ensuring compliance with regulations, and improving email deliverability. By optimizing your opt-in process, you can enhance personalization, boost conversions, and maximize the ROI of your email marketing efforts.

Abandoned carts: Important stats to help you sell smarter in 2025

Cart abandonment continues to be a major challenge, with nearly 69% of shoppers leaving without completing their purchase. As consumer expectations for seamless experiences rise in 2025, businesses must optimize checkout, personalization, and communication. This post explores key stats, reasons behind cart abandonment, and strategies to recover lost sales.

9 creative ways to use storytelling to improve email marketing campaigns

Storytelling transforms email marketing by making messages more engaging and relatable. Instead of just selling, it builds connections through narratives that resonate with audiences. This post explores nine creative ways to use storytelling in emails to boost engagement, strengthen relationships, and drive conversions.

Fatigue in email marketing: signs and solutions to overcome

Email fatigue can reduce engagement, increase unsubscribes, and harm your sender reputation. This guide explores its causes, impact, and practical solutions to keep your audience engaged.

2025 SMS marketing trends stay ahead of your competition

SMS marketing is evolving rapidly, offering brands a powerful way to engage customers with immediacy and high open rates. In 2025, businesses must go beyond simple promotional texts to leverage advanced personalization, automation, and compliance strategies.

Text-to-buy ideas to turn subscribers into buyers

Text message marketing has revolutionized how businesses connect with their customers, and text-to-buy strategies are leading the charge in transforming subscriber relationships into profitable conversions. Let's explore how you can leverage these strategies to boost your business's bottom line.

7 proven methods to reduce returns for e-commerce success

In today's competitive e-commerce landscape, managing return rates effectively can make the difference between thriving and merely surviving. With e-commerce return rates continuing to climb, businesses need proven strategies to tackle this growing challenge head-on. Let's dive into seven battle-tested methods that can help reduce returns while strengthening customer relationships and boosting your bottom line.

How to optimize your email marketing campaign for success

Email marketing is a powerful tool for businesses of all sizes, offering a direct and personal way to connect with your audience. However, achieving success requires more than just sending messages—it’s about creating campaigns that captivate, engage, and deliver results. This blog post explores key strategies to optimize your email marketing efforts, helping you craft impactful campaigns that resonate with your audience and drive measurable outcomes.

How to craft the perfect email marketing landing page

What makes a landing page irresistible to your audience and effective for your email marketing campaigns? This is the question every e-commerce owner should ask.

What makes a great e-commerce email workflow and how to build one

E-commerce is booming, and email marketing remains one of the most effective tools for driving revenue and building lasting customer relationships. But with inboxes overflowing, how do you make your emails stand out and deliver value? The answer lies in creating a robust and well-structured e-commerce email workflow that aligns with your audience's needs and behavior.

Valentine's Day email campaign ideas for 2025

Valentine's Day is a golden opportunity for e-commerce brands to strengthen customer relationships and drive sales. However, standing out in inboxes saturated with offers can be a challenge. Without a well-thought-out campaign, your efforts might get lost in the shuffle.

Secrets to crafting marketing SMS that stand out in a crowd

In this guide, we’ll dive into the art of crafting SMS campaigns that stand out and drive results. Learn why SMS is one of the most effective marketing channels, explore different campaign types, and uncover strategies to optimize your messages for engagement and conversions. Whether you're new to SMS marketing or looking to refine your approach, this article will equip you with actionable tips and insights.

Email vs SMS marketing: what’s best for your beauty brand?

Discover how email and SMS marketing can enhance your beauty brand's strategy. This guide explores the strengths and weaknesses of each channel, offering insights into choosing the right mix for effective customer engagement and increased sales.‍

Email marketing success formula of 7, 8, & 9-figure brands

Discover how 7, 8, and 9-figure brands excel in email marketing with strategies tailored to their scale. From foundational tactics to advanced personalization and data-driven decision-making, learn how to apply these proven techniques to boost your own email campaigns and drive impressive results.

Combining email marketing & SMS marketing to supercharge e-com sales

Unlock the full potential of your e-commerce marketing with the powerful combination of email and SMS. This post explores how integrating these two channels can enhance reach, boost engagement, and maximize ROI.

10 signs your e-commerce needs an email marketing agency

Is your e-commerce email marketing underperforming? Discover 10 signs it's time to hire an expert agency to boost your strategy, from stagnant lists to low engagement.

How to develop a brand voice that resonates with your customers

Crafting a distinctive brand voice is key to standing out and connecting with your audience. This guide walks you through defining your unique voice, ensuring consistency, and adapting to market changes, helping you build trust and drive growth.

Email marketing for skincare and beauty brands: A comprehensive guide

Master email marketing for skincare and beauty with our guide. Learn strategies for compelling content, audience targeting, and campaign automation to boost engagement and sales.

How to use SMS & email marketing to increase repurchase rate

Discover how SMS and email marketing can transform customer retention and boost repurchase rates. Learn strategies to re-engage customers, leverage automation tools, and create impactful campaigns that foster loyalty and drive repeat sales.

Key ingredients of high-converting email marketing campaigns

Discover the essential elements for crafting successful email marketing campaigns. This guide covers strategic planning, audience segmentation, compelling content, and advanced automation to drive engagement and conversions. Learn how to optimize your email efforts and leverage both email and SMS marketing for maximum impact.

The importance of email design in building customer loyalty & retention

Explore how top-notch email design can drive customer engagement and retention. Learn essential design tips and strategies to enhance your e-commerce email campaigns.

Klaviyo segmentation without guesswork

Discover how Klaviyo's advanced segmentation tools can transform your email marketing. This guide explores segmentation strategies, best practices, and features to enhance engagement and drive conversions, ensuring your messages reach the right audience at the right time.

Using email marketing to reach your customers wherever they go

Email marketing remains a powerhouse for e-commerce, offering high ROI and direct engagement with customers. This guide explores how to leverage email marketing for customer reach, including personalization, automation, and effective strategies to boost engagement and drive sales.

E-commerce marketing automation: Strategies & platforms

Explore how e-commerce marketing automation can transform your business. Discover essential strategies and top platforms to streamline workflows, boost conversions, and elevate customer experiences.

Klaviyo SMS marketing cheat sheet to amplify ROI

Unlock the power of Klaviyo SMS marketing to boost your e-commerce ROI. This comprehensive guide covers setup, best practices, compliance, and advanced strategies for creating targeted, high-converting SMS campaigns. Learn how to integrate SMS with email, optimize performance, and avoid common pitfalls to drive customer engagement and sales.

10 ways to use interactive SMS to engage customers

Understand the power of interactive SMS marketing! Learn what it is, and why it’s essential for customer engagement, and explore actionable strategies to enhance your communication and drive sales.

Holiday SMS marketing: how to win big this season

This article offers essential insights into holiday SMS marketing and how to maximize this powerful tool. It covers topics such as creating engaging messages, timing your texts for optimal impact, and leveraging customer data to enhance your campaigns. Get ready to discover how to win big this season by driving sales and building lasting customer loyalty!

Email Cadence: A Comprehensive Guide to Finding the Perfect Frequency

‍Finding the right email cadence is vital for the success of your email marketing strategy. Striking the perfect balance between staying top-of-mind and overwhelming your subscribers can be challenging. In this comprehensive guide, we will explore the meaning of email cadence, its significance, and how it influences your overall marketing goals.

Best Practices for Post Purchase Emails

This comprehensive guide explores best practices for post-purchase email campaigns, emphasizing their importance in building customer loyalty, encouraging repeat business, and enhancing brand engagement.

10 Tips to Kickstart Your Holiday Email Marketing Program

As the holiday season approaches, it's crucial to elevate your email marketing strategy. Discover 10 actionable tips to enhance customer engagement, boost sales, and create a memorable holiday experience for your audience.

Email unsubscribe rate: what it is and how to lower it

Learn what email unsubscribe rates are and why they matter for your e-commerce business. Discover actionable strategies to lower them and maintain a healthy subscriber list.

Hyper-personalizing messaging for skincare

An analysis by Klaviyo found that 53% of customers will unsubscribe from a brand’s SMS communications if they feel the messages don’t have a purpose. To combat this, brands can leverage advanced data analytics and real-time insights, hyper-personalized SMS marketing not only enhances customer engagement but also fosters a more intimate and responsive customer relationship, driving higher conversion rates and boosting overall marketing effectiveness.

From personalization to hyper-personalization: The future of customer connections

We’re looking to the future of customer connections; hyper-personalization. Going beyond simple field changes in an email, we’re looking for new ways to build even closer relationships with customers, letting them feel more valued and heard in the process.

Micro surveys & quizzes for customer connections

By collecting precise data, these tools help create shopping experiences that resonate deeply, making every interaction feel personal and thoughtful. For skincare brands aiming to truly connect with their users, mastering the art of hyper-personalization through these methods isn't just beneficial—it's essential.

Dynamic copy: The secret ingredient in modern marketing

Unlike static content, dynamic copy adapts in real time to reflect individual customer preferences, behaviors, and needs, making each interaction uniquely relevant. Personalization through dynamic copy is crucial for enhancing customer engagement and loyalty, as it ensures that marketing messages resonate on a deeper level.

Unlocking customer value optimization: A deep dive into data-driven marketing strategies

In today's rapidly evolving digital marketplace, understanding and leveraging customer data has never been more critical. This journey has led to the development of a strategic blueprint that not only enhances customer engagement but also drives substantial business growth, focusing on audience analysis, segmentation, and beyond.

Maximizing reach with Yotpo social ads

In the digital marketing landscape, Yotpo Social Ads have carved out a niche by enabling brands to harness the power of user-generated content (UGC) and social proof to amplify their advertising efforts. This blog post delves into how businesses can optimize these ads for maximum performance, increase engagement, and ultimately boost return on investment (ROI).

Optimizing ROI with Klaviyo

In the competitive landscape of digital marketing, email platforms like Klaviyo are revolutionizing how businesses engage with their customers. By harnessing the power of advanced analytics and personalized automation, Klaviyo helps brands maximize their return on investment (ROI), fostering sustainable business growth. This guide delves into the effective strategies discussed in our recent webinar, hosted by our team at Growth Gurus.

Enhancing the customer journey with Klaviyo

In today's dynamic digital marketplace, refining the customer journey is essential for businesses looking to stand out in a competitive environment. Customer Journey Optimization (CJO) transforms how companies engage with their audience, moving beyond basic interaction enhancements. Klaviyo, a leading email marketing platform, offers powerful tools that help personalize and elevate the customer experience.

Google & Yahoo marketing updates: What we've learned so far

In the dynamic realm of digital marketing, the onset of 2024 heralded pivotal updates from Google and Yahoo, reshaping our strategies and workflows. We're set to dive into these critical changes, the strategic pivots we've made in response, and the valuable lessons learned from the latest developments.

Email personalization tactics with Klaviyo

Personalized email marketing transcends mere name use, shaping the entire customer journey to significantly boost engagement and revenue. Despite its efficacy in driving higher transaction rates, few brands fully utilize it. Klaviyo excels by enabling targeted communications, crucial for enhancing customer value and fostering enduring brand loyalty.

Supercharge your customer engagement with Klaviyo automation

In an era overwhelmed by digital clutter, distinguishing your brand means transforming every touchpoint into an engaging conversation. Together, Klaviyo and the Growth Gurus provide a powerful solution to elevate your e-commerce communications into captivating exchanges that foster engagement and stimulate growth.

Navigating the new era of email marketing: Google's 2024 update and best practices

In February 2024, Google is set to implement significant changes to email marketing rules, with a focus on enhancing deliverability and user engagement. Matt and Travis from The Growth Gurus and Rodrigo from Klaviyo, delve into these updates, providing valuable insights to help marketers prepare and optimize their strategies, and stay compliant throughout 2024.

Unleashing the potential of customer data platforms (CDPs) for ecommerce success

This is where Customer Data Platforms (CDPs) come into play. A well-implemented CDP can be the cornerstone of your marketing, customer experience, and sales strategies, enabling you to create personalized and impactful interactions with your audience.

Integrating Litmus: optimizing email marketing

Explore how Growth Gurus, as an agile growth marketing agency, is enhancing its email marketing strategies by integrating Litmus into its workflow. Discover the potential impact of this robust platform on optimizing operations and improving client services.

Future of digital masterclass: the role of personalisation in customer retention

Understanding the role of Personalisation in Customer Retention

How to nail Mother’s Day marketing with Klaviyo for your e-commerce store

Boost your Mother's Day sales with our guide to creating targeted customer segments, craft a winning content strategy, and implement powerful marketing tactics.